Sunday, 24 November 2013

Understanding Editorial Photography

When one mentions the term, “photography”, the some of the things that would come to mind would include nature shots as well as pictures of models in various poses. This is aside from the selfies and food shots that the modern world has currently indulged itself in. Among professional photographers, however, there is a small group that, unlike that of the niche of Paul Fletcher and the likes which is fashion photography, focus more on opening the eyes of the people to what is really happening in the world. Such kind of photography is what is known as editorial photography.

Editorial photography is considered by many the best way to enter the world of professional photography. One of the most recognized names when it comes to editorial photography is Paul Broben, an award-winning photographer who has been in the industry for more than a decade now. Now, if you are planning to become the next Paul Broben, there are actually a number of things that you might want to keep in mind.

First thing’s first. If you are planning to shoot an image and the article that would be used alongside with it has already been written, it would be to your advantage if you would read first the article. This would give you an idea on how you should capture the photo. In some cases, you might also have to ask how the photo would be used. Keep in mind that there are times when the text would overlap with the image. This might mean you need to have the model placed off-centre.

If you are not sure where the photo would end up, assume that it would be used as a cover of the magazine. That being the case, you have to leave enough space for the magazine header. As opposed to how some photographers likes Paul Fletcher would shoot the models, you might have to constantly shoot yours in a vertical position as it would be harder to land the cover if your image is in a horizontal position.

Since you are shooting for an editorial, you have to make sure that your image is crisp and clear. You might also need to make sure that all your lines are straight so that you would not need to spend a lot of time in post-production. Keep in mind that editorial photography is not much about how you play with the lighting or how you let your creative juice flow. In most cases, the images actually should be more interesting in its raw form. That being the case, you have to make sure that the models you would be selecting for your shoot would know how to work the camera so that very few editing would be done. Some modelling agencies might even allow you to suggest stylists and makeup artists whom you have worked with before, especially if this would help make your look photos better.

If you would be working with someone who is not a model but is actually part of the company or organization you are shooting, you have to make sure that you finish your shoot fast, especially if the model happens to be one of the top bosses.
For More Information About Paul Fletcher Click http://www.illuminatemanagement.com.au/paul-fletcher/

Fashion Photography 101

Photography is considered to be one of the most profitable hobbies anyone can have. As long as you have a decent camera and you have lots of creative juices, chances are, you would be able to take mean pictures. There are, however, certain photography niches that would require more than just a decent camera and an overflowing creative juice. One such niche is that of fashion photography.

With so many fashion photographers currently in the market, once should expect that breaking through would require more than just dumb luck. Ask such photographers as Freya Elizabeth and George Favios, and you would realize that you need hard work before you can start gaining prominence. While Freya has been a Gold Coast fashion photographer for quite some time now, George Favios, on the other hand, is one of the most celebrated beauty and fashion photographers not only in Australia but in other parts of the world as well.

So how you should go about it? Well, first thing’s first, you have to make sure that you have a model who is also a professional. After all, if the model does not know how to work the camera, you would be left with beautiful but emotionless pictures.

One of the things that you need to do when shooting a model is to make sure he or she is able to connect with the camera. This can be quite hard if you are using a standard camera with a flash. What you can do is have a solid lighting system that would take away the need for a flash. This would help the model be confident in looking straight into your lens.

If you are after an intriguing as well as a sullen look, you might want to consider having the model look away. Professionals in the same category as Freya Elizabeth would warn you though that looking too far away from the camera can backfire as the emotion from the eyes might not be clearly seen by the audience. In some cases, it might even look like the model is trying to cover up some facial imperfection. In case you would be using two models, you might want to consider having the models look at each other. This not only creates emotions but also engaged the viewer into contemplating the story between the two. Of course, in any of these shots, you have to make sure that you play with the lighting especially if you want to create more drama.

Now, once you have the models in place, you might want to be a bit creative and play around with the shots. Instead of going for the traditional setup where the image is at dead center, you might want to have the model on the far edge of the shot. You can also play around with the angle as well as have the model be up and running instead of just waiting for you to take the shot. Depending on why you are shooting the model, you might also want to consider making use of props.

For More Information About George Favios Click http://www.illuminatemanagement.com.au/george-favios-bio/

Making Your Event Stand Out

Regardless of the reason for your event, one thing remains certain - its has to be something that your guests would appreciate, at least, for the days to come. Fortunately, currently, there are a number of techniques that you can take advantage of in order to have your event a memorable one.

The first step to making your event memorable is to figure out first what you want the guests to do during the party as well as what your aim is for the event. This would, in turn, help you figure out whether you would need to put a spin on classic party favorites or if you need to come up with more interactive activities. The time of the day when the party would be held is also important. While there are some activities that are suited for the day, there are also those that can be appreciated more if the event starts at the latter part of the evening. Aside from the time, the venue should also match what your party is about.

Once you know what you want to achieve, make sure that you stylized the venue based on this. You can even get the help of the catering services provider when it comes to how the look of the tables should be. Even the food that they would be serving could be tied up to the theme and motif that you have in mind.

If you are holding a formal event where the guests would have to sit down and wait for the entertainment, you might want to consider having musicians around. This could keep them from getting bored and could even be used in order to encourage them to mix around with the other guests. On the other hand, if the event that you are going to have would involve very young guests, you might want to consider getting the services of such providers as Fran Flynn. Fran Flynn is considered to be one of the highly respected magicians in the market today. Having been performing since 1975, Fran has honed his skills so much so that he can perform magic acts right under your nose using just about any object that you can find.

Be sure to give your guests souvenirs which can help remind them of your event. These souvenirs need not be grand but should definitely reflect what the occasion is all about. To make this more special, you can have a different set of gifts for the guests as well as for sponsors and other important people whom you have invited to grace the occasion.

Of course, in order for you to have something to remember the event by, you need to get the services only of the best photographers in town, one of which is Macushla Burke. Macushla Burke is a model turned photographer who is currently turning heads with her ability to capture raw emotions as well as the naturalness of her shots. What’s surprising is that she actually did not have any formal schooling when it comes to photography.

For More Information About Macushla Burke Click http://www.illuminatemanagement.com.au/macushla-burke/

Top Portrait Photography Tips to Keep In Mind

For most people, portrait photography means sitting still in an uncomfortable position while waiting for the portrait photographer to take his shot. In truth, however, there are different ways a portrait can be shot. If you happen to be the photographer in question, you might want to keep the following in mind.

Altering your perspective and angle is one of the many ways you can make a portrait stand out and be more interesting. Instead of shooting the model standing up, why not try taking a picture of her lying down with the shot taken from atop? Or you might want to try having the model sitting down with her head tilted up and you take the shot from the top.

Sometimes, a picture is all about the eyes of the model. If your model happens to have expressive eyes, you can have him or her look directly into your shutter. You can even have the rest of his or her face covered and just have the eyes in the center of the photo. By looking in another direction, you can also have you shory convey strong emotions, especially if coupled with the proper lighting.

Placing your subject on the edge of the frame with no background whatsoever can also have a dramatic effect. If you do happen to have a background, you can just blur them out in order to have your model stand out. You can even have her in action and take a candid shot in order to convey more emotion.

Breaking Into the Fashion Photography Industry

In all genres of photography, fashion photography is considered to be not only the most glamorous but is also the most profitable. However, before anyone can actually make it in the world of fashion photography, there are certain things that one has to keep in mind.

If you are intent on becoming the next Andrew Thurtell, you have to make sure that you have the basic technical knowledge when it comes to shooting images professionally. You should also have a deep understanding of how your camera works as this would help you play around with the angle and depth, among other things, of each of the picture that you would take.

As a photographer, the light can either be your ally or your enemy. Having said that, you have to familiarize yourself with the different ways you can put it under your control. You can make use of mirrors, white sheets, and even tungsten in order to control how light affects your images.

Since your shots should be glamorous, you need to be familiar with the whole process of finding the right model. choosing the right location, deciding on whether you should use props or not, and processing the images so that you end up with something that is beautifully done.

At the end of the day, and as cliched as it may sound, your best move would be to constantly practice and have someone critique your work. This would help you see which areas you need to work on as well as which areas you can already keep doing.

Friday, 15 November 2013

Photography: A Diverse and Dynamic World

Many people think that whenever they hear the word photography, it is a one-size fits all kind of description, defining anything where the presence of a photographer can be seen. This however is a big misconception because photographers have their own set of special skills too, in relation to the type of photography that they love doing.

There different types of photography and each type requires its own expert. Here are the most popular types of photography:

Landscape Photography

This is one of the most common types, that even non-photographers love doing. They may not know it but every time they point their cameras on a beautiful mountain or a nice flowing river, they are doing landscape photography. Although strictly speaking, this type of photography only requires taking pictures of the landscape that is overwhelmingly beautiful, most people tend to include a subject, like a loved one standing in the middle with the Niagara Falls or with the Colorado mountains just right behind them.

Some experts in landscape photography, like Aleece Young and Andrew Thurtell, can provide you with so much detail and beauty, you would likewise be enticed to visit the place that was captured in the image.

Portrait Photography

This is probably the oldest type of photography. This would include taking pictures of an individual, a family, or a husband and wife, but the most common is pictures of individuals. You can see this type of photography anywhere, with most of them right in your home. A picture of a loved one placed gently in a picture frame is a type of portrait photography. Your family picture likewise depicts this type of photography. Some of the best photographers of this type of photography are Aleece Young and Andrew Thurtell. Both are experienced photographers who can deliver great results.

Wedding Photography
They say that a newbie would have to go through wedding photography in order to become an expert. Perhaps, this is true. Weddings are among the most delicate types of photography considering that you need to be able to capture the most precise details as they happen. This trains a photographer to pay attention to the littlest of details, especially when it comes to capturing the expressions of the bride and groom. Once a photographer is trained in this type of photography, then he may be able to take on any other type and you can be assured that he would be good at it.

Baby Photography

This may be the cutest but the most tiresome. Come to think of it, you may direct adults and even children on what to do but you cannot just tell a baby to laugh when she needs to right. So photographers doing baby photography are those who are patient and at the same time, just love to be close with little ones.

These are basically the popular types of photography at present. Experienced photographers, while they may have their own preference, will always be able to tackle any type of photography.

create videos for the consumption of your target customers

One thing that can help bring about an effective marketing strategy is to make sure that you get the right photographs, which can titillate the minds and senses of consumers. And you will only be able to achieve this if you get the right advertising photographer, just like Liz Golding.

You may wonder why it truly is necessary for you to find a particular kind of photographer. Can’t you just hire the services of the photographer located right around the corner and let him do the shoot?

While photography may be a common field for non-photographers, where everything is just the same – you get a camera, focus the lens, click, and voila, finish – it isn’t actually just like that. Every photographer has his own field of specialty, like doctors. Some of them are surgeons specializing in surgeries, while there are others who specialize in pediatrics.

So you would need to hire the photographer who is skilled and who specializes in the type of photography that you need.

If you would need a photographer for your business, to take photos of your products, and to present a subject in the most eye-catching and appealing manner, then an advertising photographer is what you need. Here are some advantages of doing just that:

1.    Experienced in advertising photography. A photographer specializing in this field has the right experience when it comes to doing photo shoots of products, subjects for large tarpaulins and many more. He already has the eye with regards to what will look well and what will not, depending on the medium where you would like the photography to appear.

2.    No need for a lot of coaching. One thing experienced photographers in advertising, like Liz Golding, possesses, is that they know what clients want to find in the photographs. You no longer need to direct the photographer to – “take an angle of this and that because this will look good on print.” You can simply rid yourself of worries and wait for the best results.

3.    Appears before the shoot. Professional photographers know the value of time. They understand that time is always of the essence and that you have your own set of schedules and they surely don’t want to waste your time. So if the shoot is set for 10:00 AM, you can expect professionals to be at the studio, or in your place of business, before the said time. By 10:00 AM, everyone is ready.

So if your reason for hiring a photographer is for advertising purposes, then better hire one who can do the job efficiently and excellently. Don’t settle for second best.

What Does it Take to Be a Fashion, Editorial and Commercial Photographer?

Many photographers aspire to become either a fashion, editorial or commercial photographer. Those who specialize in these fields are considered as the cream of the crop, the ones who are able to capture the very essence of the subjects that they are taking pictures of. They are in demand from all over the world, and they shoot in the most coveted locations.

But before one becomes any one of these photographers, what will it take for them to at least make the first step towards becoming such a photographer like Daniel Sangermani?

Perfect Your Craft

Photographers, who are still starting their journey towards being a world-renowned photographer, would have to perfect their skills. They must develop that eye to see details, and to be able to see beyond what laymen see.

This skill is inherent, as some would say, but just the same, practice makes perfect. Nobody will trust you with huge projects if you have not even been in the industry for years. So be patient and learn how to have a very good eye in seeing the minutest of details.

Build Your Portfolio

In every project you’ll be working with, no matter how small it would be, make sure that you compile them all, so that you will be able to build a really good portfolio. Interested clients, before they get to hire you, considering that you may not have become very popular yet, would always look at your portfolio.

So start building it at this point in time and work your way towards becoming one of the best photographers in the fashion industry.

Preserve Your Lineage Through Portraits

Have you ever wondered why many families always make sure that they have their portraits whenever an important occasion happens? This is because they want to preserve the history of their family so that when the next generation takes their turn to lead the whole family, they will never forget.

Portraits are reminders of individuals who have come and gone, of those persons whom we love dearly, and those who truly matter in our lives. They serve as our beacon of light whenever we are in crossroads and don’t know what to do. In fact, they also serve as our inspirations, coaching us and guiding us, when we feel like we can no longer take on the task that is ahead of us.

The importance of a portrait of a loved one in every family is so immense that for as long as love exists, it will always be captured in this type of photograph.

Hence, if you are trying to capture the depth of the bonds of your family in a portrait, it will be best for you to find a good portrait photographer who has the ability to preserve that smile for generations.

Those who specialize in portrait photography will be able to present you with a photograph that you can treasure for life. The twinkle in the eyes, the perfect smile, the way that the head cocks, and the movement of the shoulders, will all be depicted in the most profound way in a single photo, you will love the photographer for it

Three Things to Do When Choosing an Advertising Photographer

If you are currently in the process of searching for an advertising photographer who would be able to capture the essence of your business, then try taking a look at the tips below.

Take a look at the photographer’s portfolio.

This is probably the first thing that you need to do unless you personally know the photographer. His portfolio will be able to tell you how good his eye is when it comes to capturing the perfect angle that will showcase your product or service.

For instance, if you own a restaurant, and you would like to make sure that the place and the food will be able to entice customers, then look for an advertising photographer, like Paul Fletcher, who will be able to do this with utmost efficiency. His portfolio will certainly make your mouth water.

Check his credentials.
You may already be convinced of the skills of the photographer right after taking a look at his portfolio, but, your search does not end there. You would also need to try checking out his credentials. Where is he located? Who has he worked with? You can actually verify this from previous clients that the photographer has worked with before. Once you get the verification, then you can be assured of his credibility.

Meet him in person.

If it would be possible for you to meet the photographer prior to your scheduled date of shoot, do it. That way, both you and the photographer can establish trust before commencing with the project. At the same time, you will be able to discuss the details of the shoot, and leave no aspect in ambiguity.

So try to remember these tips whenever you would be looking for a good photographer for your business.

Who is the Fashion Photographer?

Fashion photography can be considered as one of those types of photography that involves a lot of skill and experience. You may be a landscape photographer, a wedding photographer, or even a portrait photographer at the start of your career, but not a fashion photographer. This is the epitome of what photography really is. And while there may be a number of photographers out there, there are only a few renowned fashion photographers in the world.

A fashion photographer is one who works with international fashion magazines like Cosmopolitan, Vogue, Marie Claire, Elle, Glamour and the like. They are the ones who are constantly called upon by fashion designers, and ask them for their precious time to do a photo shoot for dresses, gowns, jackets, swimwear, jewelry and many more.

Their time is valuable. They are not just any photographer whom you can call at any time of day. Their schedules are almost always booked, so you have to set an appointment with them in advance, lest you have to wait and experience some delay in your product launch or scheduled advertising campaigns.

One of the more popular international fashion photographers is George Favios. He has worked with different international fashion magazines like Vogue and Elle, and have been in constant demand in various parts of the world. He does anything and everything connected with fashion – wedding gowns, casual wear, business wear, swimwear, sportswear, etc. At this point in time, he is considered one of the best out there and anyone who wishes to avail his service must certainly book him in advance.